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The Team
Who We Are

Dr. Sharon Gayoung Cho
Founder & Artistic Director
provides the artistic vision and executive leadership for Music Matters Lab Collective.

Kelvin Kim
Director of Development & Partnerships
Leads fundraising strategy and cultivates relationships with donors, sponsors, and partner organizations to ensure the long-term sustainability of Music Matters Lab Collective.



John Kim
Director of Education & Community Programs
Oversees educational outreach, workshops, and mentorship initiatives that connect young musicians with audiences and foster community engagement.

Joshua Cho
Director of Marketing & Communications
Guides branding, media relations, and digital strategy to expand the organization’s visibility and strengthen its public profile.

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